Web Site Redesign Request for Proposal

Greetings!

The Masterwork Music and Art Foundation is issuing a Request for Proposal for a web site redesign. Those interested, please follow the instructions below. 

Thank you!

Issuing Organization: The Masterwork Music and Art Foundation

Primary Contact:

Todd Whitley, Executive Director

Email: tmwusa@gmail.com

Key Dates & Deadlines

• RFP Announcement: August 17
• Question Submission Deadline: September 7 
• Proposal Submission Deadline: September 21
• Vendor Selection & Award Announcement: October 5 

Submission Instructions: Please submit all questions and final proposals via email to Todd Whitley at tmwusa@gmail.com.

Organization Overview

For over 60 years, The Masterwork Music and Art Foundation has been supporting excellence in the arts. Our primary initiatives include issuing three distinct grants and awards, as well as hosting an ongoing multimedia series:

• Premier Award: Funds new original works across four distinct arts disciplines.
• Community Arts Awards: Supports local arts programming within the community.
• Emerging Artist Award: Celebrates and supports promising young artists.
• A Life in the Arts: An interview series celebrating individuals who have dedicated their lives to artistic pursuit.

The Foundation operates with two part-time staff members and a 13-member Board of Directors, making us an agile, largely volunteer-run organization.

 

Project Summary & Objectives

The Foundation is seeking proposals from qualified web design and development freelancers or agencies to overhaul and redesign our web presence.

Our current site is hosted on Wix (www.masterworkarts.org). We aim to transition to an easily manageable, modern, and mobile-responsive website that better highlights our award programs, integrates our existing multimedia content, and streamlines donation workflows.

Project Scope & Technical Requirements

Core Site Requirements

• Mobile Responsiveness: Seamless layout and UI across mobile, tablet, and desktop views.
• Content Management: An intuitive backend that allows non-technical staff to easily update pages and post news/announcements.
• Homepage Hero/Feature Area: A flexible lead visual section capable of highlighting multiple key initiatives or featured projects simultaneously.
• Navigation Architecture: Updated primary navigation structure, explicitly expanding to highlight A Life in the Arts.
• Board Access Portal: A secured, password-protected page or link allowing Board members easy access to internal Google Drive materials.
• Engagement Tools: Lightbox pop-ups and top site banners to feature upcoming events, special offerings, and time-sensitive announcements.

Third-Party Integrations & Social Channels

• Donation Processing (Aplos Integration): Robust donation capability integrated with our Aplos platform. Must support diverse payment methods, including major credit cards, digital wallets (Apple Pay/Google Pay), and Venmo.
• Blog Solutions: Integration or seamless migration options for our current Blogger presence (masterworkarts.blogspot.com). We welcome contractor recommendations on optimal blogging platforms/architectures.
• Video & Social Media Integration: Visual embeds and feed connections for our YouTube Channel (@masterworkarts5965), Facebook, and Instagram accounts.
• Email Marketing: Form connections feeding directly into Mailchimp (replacing legacy Wix email forms).

Design & Future-Proofing

• Branding Flexibility: While maintaining our existing branding today, the design must accommodate future visual changes.
• Four-Color Hierarchy: The design schema should establish a distinct four-color hierarchy corresponding to our four core arts disciplines, enabling a potential transition to a four-color logo/rebrand down the road.

Budget & Proposal Requirements

Project Budget

• Estimated Budget Range: $3,000 – $5,000
• Note: Software/platform hosting fees and third-party licensing should not be included in the project proposal cost. Foundation staff will assist with manual page and content migration if needed.

Proposal Deliverables

Interested vendors should submit a proposal containing:

1. Proposed Approach: 1–2 potential design/development approaches or recommended CMS platforms (e.g., WordPress, Webflow, Squarespace).
2. Fee Structure: Clear cost breakdown detailing platform development and design costs. Please clarify whether pricing is structured as a Fixed Project Fee or Time & Materials.
3. Portfolio/Examples: Links to 2–3 relevant projects completed recently.

About Masterwork Music and Art Foundation

The Masterwork Music and Art Foundation, a non-profit educational organization, promotes, presents, and supports fine and performing arts, including music, dance, theater and visual arts. The Foundation's purpose is dedicated to the advancement of cultural and educational pursuits demonstrating the high standards which have become associated with the name, "Masterwork." The Masterwork Foundation gives grants for new works, community based programming and emerging artists. For more about the Foundation, visit www.masterworkarts.org 

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